Experienced meat processing professional joins Sheep Sustainability Framework Steering Group

Molly Greentree, Gundagai Meat Processors  

The Sheep Sustainability Framework (SSF) has appointed Molly Greentree, Account Manager at Gundagai Meat Processors, to its Sustainability Steering Group.

Molly brings a wealth of experience across the sheepmeat supply chain, from production and processing to marketing and consumer engagement.

Her current role at Gundagai Lamb, a part of Gundagai Meat Processors (GMP), sees her managing the strategic brand positioning and sales of the premium GLQ5+ brand across more than 15 domestic and international markets.

This includes direct engagement with distributors, food service providers, retailers, and producers, giving her a unique perspective on the entire supply chain.

Molly has also held roles at Teys Australia, including QA Manager, Commercial Analyst, and Supply Chain Coordinator, gaining deep insights into meat processing, quality assurance, and business development.

Her leadership in the Intercollegiate Meat Judging (ICMJ) program, including coaching the Australian team to victory in the United States, further demonstrates her commitment to industry development and education.

Molly said she was honoured to join the Steering Group and contribute to the future of the industry.

"I’m excited to work alongside other passionate professionals to support the SSF’s vision for a sustainable, ethical, and profitable sheep industry. I look forward to bringing my experience and energy to the group," Ms Greentree said.

“At GMP, sustainability is central to how we operate. From animal welfare and environmental stewardship to delivering high quality products that meet evolving consumer expectations.

“The SSF provides a clear framework to align industry efforts and communicate our progress, which is increasingly important for maintaining market access and building trust with consumers both here and overseas.”
 
The Sheep Sustainability Framework monitors and measures industry performance against priorities aligned with the four themes:

• Caring for our sheep
• Enhancing the environment and climate
• Looking after our people, our customers and the community
• Ensuring a financial resilient industry. 

It informs planning, management, and evaluation of activities at an industry level and helps to ensure Australia is a global leader in sustainable sheep production.

Sheep Producers Australia (SPA) and WoolProducers Australia (WPA) lead the SSF, with Meat & Livestock Australia (MLA) and Australian Wool Innovation (AWI) providing funding, strategic advice and secretariat support.

SPA and WPA have appointed an independent Sustainability Steering Group (SSG) to guide the SSF in its role of monitoring, measuring, and reporting on the performance of the Australian sheep and wool industry against sustainability priorities.