Sheep Sustainability Framework launches next Strategic Plan

The Sheep Sustainability Framework (SSF) has unveiled its 2025–2030 Strategic Plan, outlining a roadmap to strengthen the Australian sheep industry's leadership in sustainability, transparency, and industry accountability.
 
Since its launch in 2021, the SSF has become a critical tool for measuring and reporting the sustainability performance of Australia's world-class sheepmeat and wool sectors. 
 
Designed by industry for industry, the SSF provides a nationally coordinated, evidence-based framework that monitors, measures and reports industry performance against sustainability priorities.
 
The new five-year plan focuses on three key strategic priorities: stakeholder engagement, robust data collection and reporting, and responsiveness to industry needs.
 
According to Independent Chair of the SSF, Angus Gidley-Baird, the new strategy will take the industry from awareness to action.
                                                                                  
“The next strategic plan period has a goal of increasing awareness of the framework among producers and stakeholders to accelerate profitable and productive changes in sustainability 
 
“The plan over the next five years to 2030 is about turning sustainability insight into impact across the entire sheep value chain.
 
“Together, these efforts will ensure the SSF continues to be a go-to source for trustworthy information about how the Australian sheep industry is improving its environmental and social impact.” 
 
Key features of the new SSF Strategic Plan include the continued development  of the SSF’s digital data dashboard that makes industry data more accessible and understandable. 
 
The plan also includes annual check-ins with producers, processors, industry, and customers to ensure the framework stays up to date with the latest sustainability issues and expectations.
 
Sheep Producers Australia (SPA) and WoolProducers Australia (WPA), as peak industry bodies for the sheepmeat and wool industries, form the SSF Board and have the mandate to take the SSF outputs and use them as supporting evidence to set relevant industry policy. 
 
Meat & Livestock Australia (MLA) and Australian Wool Innovation (AWI) fund the SSF and provide strategic and secretariat support. These research and development corporations use the SFF’s outputs to inform planning and research investments.
 
The Sustainability Steering Group (SSG) is responsible for leading the SSF by setting the strategy and implementation plans and representing and promoting the SSF in relevant settings. The SSG features strong representation across sheep-producing regions and the wool and sheepmeat value chain.
 
View the 2025-2030 Sheep Sustainability Framework Strategic Plan here: Sheep Sustainability Framework Strategic Plan 2025 – 2030